The Comparative Analysis of C2B and B2C

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The Comparative Analysis of C2B and B2C

In the era of Internet+, electric business model has become the key to the success of e-commerce enterprises. B2C model has produced many well-known electrical business empires, such as Yahoo, Ebay, Amazon, and so on. At the same time, because of customers’ personalized needs, “consumer-driven” C2B electric business model has become a new growth point by many enterprises. B2C and C2B are the ma...

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ژورنال

عنوان ژورنال: International Journal of Marketing Studies

سال: 2015

ISSN: 1918-7203,1918-719X

DOI: 10.5539/ijms.v7n5p157